To be the leader in advancing marketplace trust.
An ethical marketplace where buyers and sellers can trust each other.
Accreditation Invitation* - Accreditation into Better Business Bureau is by invitation. We do not accept all companies. This enables the BBB to maintain its high standards. Better Business Bureau reports on Accredited and non-Accredited Businesses. Accreditation by the BBB is voluntary. Businesses that earn BBB Accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior and must meet and maintain the BBB Code of Business Practices and BBB Accreditation Standards.
Scope of Influence – Consumers asked BBB for help more than 103 million times in 2011, up from 87 million in 2010 and the highest rate in the organization’s 100-year history. Conversely, filings of formal complaints against businesses were down across the U.S. and Canada; 927,000 in 2011 compared to just over one million in 2010. These are potential consumers contacting BBB to check out a company so they can make an informed buying decision. BBB maintains Business Reviews on more than 4 million businesses and grades them based on complaint histories, responsiveness to customers, licensing, legal and government action, and other factors. 400,000 are Accredited Businesses that meet the BBB Code of Business Practices. Today, 116 BBB’s serve communities across North America, evaluating and monitoring more than 4 million local and national businesses and charities.
Inquiries vs. Complaints - 99% of all contacts received at BBB are pre-purchase information requests on the reliability of businesses and only 1% are actual complaints. The majority of these complaints are against Non-Accredited Businesses.
2007 Princeton Research findings – 70% of consumers say they will be more likely to buy from a company designated as a BBB Accredited Business.
BBB Business Reviews = Strong Online Presence - Whenever a potential customer contacts BBB or checks your company out online, they will easily find your BBB Business Review with exclusive features that will help improve your web presence: a detailed report identifies your company as a BBB Accredited Business along with a letter grade rating that measures the BBB’s degree of confidence that your business is operating in a trustworthy manner and will make a good faith effort to resolve customer concerns. We will also provide important information about your past marketplace performance, license verification, address, telephone numbers, maps and directions, hours of operation plus a brief description of products and/or services offered as well as a link to your company website from the BBB website. You will also have the option to upload photos and videos about your business.
Directory of Accredited Businesses - In addition, your company will be listed in our BBB Accredited Business Directory for anyone seeking an Accredited Businesses by category. (Enhanced Directory Listings are also available)
Request-A-Quote – On your BBB’s webpage and Business Review, potential consumers may enter the type of service they are seeking. In turn, BBB will send you an email giving you the opportunity to provide a quote and obtain a new customer. Another way the BBB is driving consumers to BBB Accredited Businesses.
BBB Branded Marketing Opportunities* – Once accredited you will be provided with a BBB Accredited Business Plaque, Certificate of Accreditation, Decals and Magnet, which displays the highly recognized BBB Logo, that can be used in your place of business, at trade shows and/or on business owned vehicles.
(Ask about other marketing opportunities to identify your BBB Accreditation)
BBB Accredited Business Seal* - The highly recognized Better Business Bureau torch seal gives your customers the assurance that they are doing business with a company that is properly licensed, abides by honest and ethical advertising and is free from an unusual volume or pattern of complaints or legal actions involving its business practices. It also shows your company’s commitment to the BBB’s Principles of Trust: Build Trust, Advertise Honestly, Tell the Truth, Be Transparent, Honor Promises, Be Responsive, Safeguard Privacy, and Embody Integrity. You may advertise your BBB Accredited Business Seal in print advertising such as: newspapers, periodicals, billboards, posters, direct mail, flyers, sales contracts, stationary, business cards, invoices, facsimile cover sheets, yellow page or other directories and other business documents. It can also be used in all OFF-LINE (non-internet) electronic media such as television, telephone and radio ads.
Alternative Dispute Resolution* - We offer Mediation and Arbitration services to our Accredited Businesses so that if you ever have a complaint filed against your company we can act as an impartial third party to help resolve it. This helps to keep you out of the court system and helps keep government regulation to a minimum.
Online Dynamic Seal Accreditation* - For companies with website(s) also inquire about our additional Online Dynamic Seal Accreditation Program that allows you to display a Dynamic “Click to Review” BBB Accredited Business Seal on your website(s) which can help improve your websites Search Engine Results and allow potential customers to instantly verify your BBB Accreditation.
Tax Deductible - Of course your dues are 100% tax deductible as a Necessary Business Expense.
*See "BBB Accreditation Agreement" for details.